Once you decide that you want to develop a community for your customers, what’s the next step? You can start by answering these questions: 

Do you really understand your customers’ pain points? A lot of what we do as healthcare marketers is tied to those pain points. So the more thoroughly we understand them, the more relevant and valuable our marketing activities will be.…

How cultural differences can impact NPS results, and what to do about itIf your company operates across different countries and cultures, you know that customers behave differently based on where they’re located, and what languages they speak. If your organization…

Does your organization have a Customer Success strategy and team, or are you thinking of implementing one? The Customer Success model has been around since the 1990s, when it was first introduced at Vantive, a US software company that sold…

Do you provide your customers with a way to interact with each other and find helpful insights? Whether you offer an “official” branded community, or your customers are actively seeking information on your company and products via forums like reddit…

Content will always be king, we know that will never change. But there are plenty of new trends and developments shaping content marketing as we wind up 2019, and look toward a new year. These are some of the directions,…

New technologies and trends continue to push the envelope for B2B marketers. Here’s a look at some of the digital marketing trends and technology developments to watch in 2020. 

The number of healthcare apps is exploding. From apps that help people manage chronic conditions to apps that manage medical appointment scheduling, the options for both consumers and medical professionals are increasing exponentially. According to researchers at Zion Market Research,…

The end of the year is approaching, which means it’s time to take a look forward, and consider which B2B marketing developments are going to have a big impact in 2020. These are three marketing trends you’ll want to keep…

Even with new technologies, new platforms and new apps launching at warp speed, email marketing is still one of the most successful and cost-effective tools for healthcare marketers. While it might not be as glamorous as Instagram, Facebook or even…