Customer reference marketing, content creation & print

Vaillant

The challenge

Vaillant is the leading Belgian heating brand with an extensive national network of installers. Every year Vaillant publishes a corporate B2B magazine specifically for this target group. Living Stone was responsible for all copy, interviews, design, photography, video and the French translation of the magazine.

Content marketingMarketing strategyPrint

magazine

testimonial

The magazine

The magazine is a combination of compelling images and strong copy, presented with a fresh branding. We ensured that all of Vaillant’s new products, functionalities and corporate objectives were once again highlighted.

Strong testimonials

Together with a photographer and film crew, we went out to meet and discover people and projects. We transformed these meetings, conversations and images into strong testimonials for which we provided both copy and beautiful image and video material.

A powerful combination

The power of print is still too often underestimated. But in combination with a strong digital approach, you can achieve a lot. That is why we chose to work across mediums and platforms and direct readers to Vaillant’s website and YouTube channel via QR codes. We also incorporated UTM-tracking so we could keep track of how successful all campaigns were, and how many viewers each video had.

TESTIMONIAL /

Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

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Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /

Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /

Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /

ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy