The magazine is a combination of compelling images and strong copy, presented with a fresh branding. We ensured that all of Vaillant’s new products, functionalities and corporate objectives were once again highlighted.
Together with a photographer and film crew, we went out to meet and discover people and projects. We transformed these meetings, conversations and images into strong testimonials for which we provided both copy and beautiful image and video material.
A powerful combination
The power of print is still too often underestimated. But in combination with a strong digital approach, you can achieve a lot. That is why we chose to work across mediums and platforms and direct readers to Vaillant’s website and YouTube channel via QR codes. We also incorporated UTM-tracking so we could keep track of how successful all campaigns were, and how many viewers each video had.