{"id":3188,"date":"2024-04-30T09:03:15","date_gmt":"2024-04-30T07:03:15","guid":{"rendered":"https:\/\/livingstone.kinsta.cloud\/strengthen-your-brand-through-rock-solid-branding-and-positioning\/"},"modified":"2026-02-02T17:25:22","modified_gmt":"2026-02-02T16:25:22","slug":"strengthen-your-brand-through-rock-solid-branding-and-positioning","status":"publish","type":"post","link":"https:\/\/www.livingstone.eu\/en\/strengthen-your-brand-through-rock-solid-branding-and-positioning\/","title":{"rendered":"Strengthen your brand through rock-solid branding and positioning"},"content":{"rendered":"<h2 style=\"font-weight: bold; line-height: 1.5; font-size: 19px;\"><span xml_lang=\"NL-BE\" lang=\"NL-BE\"><span>In <\/span><span>today&#8217;s<\/span><span> <\/span><span>dynamic<\/span><span> <\/span><span>world<\/span><span>, <\/span><span>it<\/span><span>\u2019s<\/span><span> <\/span><span>essential<\/span><span> <\/span><span>for<\/span><span> companies <\/span><span>to<\/span><span> <\/span><span>not<\/span><span> <\/span><span>only<\/span><span> <\/span><span>build<\/span><span> a strong brand, but <\/span><span>also<\/span><span> <\/span><span>maintain<\/span><span> a <\/span><span>clear<\/span><span> positioning in <\/span><span>the<\/span><span> market. <\/span><span>Our<\/span><span> <\/span><span>innovative<\/span><span> approach <\/span><span>and<\/span><span> <\/span><span>deep<\/span><span> expertise have <\/span><span>helped<\/span><span> <\/span><span>many<\/span><span> companies in <\/span><span>healthcare<\/span><span>, engineering <\/span><span>and<\/span><span> IT <\/span><span>transform<\/span><span> <\/span><span>and<\/span><span> <\/span><span>strengthen<\/span><span> <\/span><span>their<\/span><span> market <\/span><span>position<\/span><span>. Below we <\/span><span>explore<\/span><span> <\/span><span>three<\/span><span> <\/span><span>success<\/span><span> <\/span><span>stories<\/span><span> <\/span><span>that<\/span><span> <\/span><span>illustrate<\/span><span> <\/span><span>the<\/span><span> power of <\/span><span>effective<\/span><span> branding <\/span><span>and<\/span><span> positioning.<\/span><\/span><span>&nbsp;<\/span><\/h2>\n<p><!--more--><\/p>\n<h3>&nbsp;<\/h3>\n<h3><span xml_lang=\"NL-BE\" lang=\"NL-BE\"><span>WATT <\/span><span>the<\/span><span> Health: <\/span><span>visual<\/span><span> <\/span><span>identity<\/span><span> <\/span><span>for<\/span><span> a new office hub<\/span><\/span><span>&nbsp;<\/span><\/h3>\n<p><span xml_lang=\"NL-BE\" lang=\"NL-BE\"><span>We <\/span><span>created<\/span><span> a <\/span><span>visual<\/span><span> <\/span><span>identity<\/span><span> <\/span><span>for<\/span><span> <\/span><span>the<\/span><span> new office hub WATT <\/span><span>the<\/span><span> Health<\/span><span>,<\/span><span> <\/span><span>which<\/span><span> is<\/span><span> <\/span><span>located<\/span><span> <\/span><span>in <\/span><span>the<\/span><span> <\/span><span>heart<\/span><span> of <\/span><span>Ghent<\/span><span>. The <\/span><span>identity<\/span><span> had <\/span><span>to<\/span><span> <\/span><span>inform<\/span><span> <\/span><span>and<\/span><span> <\/span><span>convince<\/span><span> companies in <\/span><span>HealthTech<\/span><span>, <\/span><span>MedTech<\/span><span> <\/span><span>and<\/span><span> <\/span><span>SportsTech<\/span><span> <\/span><span>to<\/span><span> <\/span><span>consider<\/span><span> <\/span><span>joining<\/span><span> <\/span><span>this<\/span><span> new community concept<\/span><span>. <\/span><span>The logo <\/span><span>existed<\/span><span>, but we had free rein in <\/span><span>terms<\/span><span> of <\/span><span>color<\/span><span> <\/span><span>and<\/span><span> <\/span><span>typography<\/span><span>. The <\/span><span>result<\/span><span>: <\/span><span>a<\/span><span>n<\/span><span> <\/span><span>expressive<\/span><span> <\/span><span>color<\/span><span> palette <\/span><span>with<\/span><span> a matching <\/span><span>tech-inspired<\/span><span> font. As icing on <\/span><span>the<\/span><span> cake, we <\/span><span>showcased<\/span><span> <\/span><span>the<\/span><span> complete <\/span><span>visual<\/span><span> <\/span><span>identity<\/span><span> on a <\/span><span>comprehensive<\/span><span> landing page.<\/span><\/span><span>&nbsp;<\/span><\/p>\n<p><span><span xml_lang=\"EN-US\" lang=\"EN-US\">Read the case to learn more: <\/span><a href=\"https:\/\/www.livingstone.eu\/en\/project\/visual-identity-for-a-new-office-hub\/\" target=\"_blank\" rel=\"noreferrer noopener\">WATT The Health<\/a><span xml_lang=\"EN-US\" lang=\"EN-US\"><\/span>&nbsp;<\/span><\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 426px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.34%; margin: 0px;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/853043991?app_id=122963\" width=\"426\" height=\"240\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"WTH_LogoAnimation\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span xml_lang=\"EN-US\" lang=\"EN-US\"><span>Traxial<\/span><span>: a new identity &amp; website<\/span><\/span><span>&nbsp;<\/span><\/h3>\n<p><span xml_lang=\"NL-BE\" lang=\"NL-BE\"><span>For <\/span><span>Traxial<\/span><span>, <\/span><span>an<\/span><span> <\/span><span>ambitious<\/span><span> innovator <\/span><span>transforming<\/span><span> <\/span><span>the<\/span><span> e-<\/span><span>mobility<\/span><span> sector <\/span><span>with<\/span><span> <\/span><span>axial<\/span><span> flux <\/span><span>technology<\/span><span>, we <\/span><span>created<\/span><span> a <\/span><span>completely<\/span><span> new <\/span><span>identity<\/span><span> <\/span><span>and<\/span><span> website. The ultramodern <\/span><span>result<\/span><span> <\/span><span>evokes<\/span><span> speed, power <\/span><span>and<\/span><span> <\/span><span>dynamism<\/span><span> but is at <\/span><span>the<\/span><span> <\/span><span>same<\/span><span> time <\/span><span>confident<\/span><span> <\/span><span>and<\/span><span> <\/span><span>recognizable<\/span><span>. We <\/span><span>also<\/span><span> <\/span><span>further<\/span><span> <\/span><span>developed<\/span><span> a <\/span><span>fully<\/span><span> <\/span><span>responsive<\/span><span> website <\/span><span>with<\/span><span> digital native engineers in mind. The site <\/span><span>immerses<\/span><span> <\/span><span>you<\/span><span> in a <\/span><span>visually<\/span><span> <\/span><span>appealing<\/span><span> <\/span><span>and<\/span><span> user-<\/span><span>friendly<\/span><span> <\/span><span>world<\/span><span> <\/span><span>that<\/span><span> shows <\/span><span>that<\/span><span> <\/span><span>Traxial<\/span><span> is a <\/span><span>driving<\/span><span> force in <\/span><span>the<\/span><span> e-<\/span><span>mobility<\/span><span> sector.<\/span><\/span><span>&nbsp;<\/span><\/p>\n<p><span><span xml_lang=\"EN-US\" lang=\"EN-US\">Read the case to learn more: <\/span><a href=\"https:\/\/www.livingstone.eu\/en\/project\/branding-traxial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traxial<\/a><span xml_lang=\"EN-US\" lang=\"EN-US\"><\/span>&nbsp;<\/span><\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 426px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.34%; margin: 0px;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/832196497?app_id=122963\" width=\"426\" height=\"240\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" title=\"Traxial_Loop1\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span><span xml_lang=\"EN-US\" lang=\"EN-US\">Emaze: new corporate identity <\/span>&nbsp;&nbsp;<\/span><\/h3>\n<p><span>Emaze<\/span><span> <\/span><span>provides<\/span><span> expertise <\/span><span>and<\/span><span> <\/span><span>solutions<\/span><span> <\/span><span>for<\/span><span> <\/span><span>organizations<\/span><span> <\/span><span>in <\/span><span>the<\/span><span> <\/span><span>areas<\/span><span> of energy management<\/span><span> <\/span><span>and<\/span><span> <\/span><span>monitoring<\/span><span>, <\/span><span>focusing<\/span><span> on <\/span><span>the<\/span><span> <\/span><span>evolution<\/span><span> of energy <\/span><span>technology<\/span><span> <\/span><span>and<\/span><span> <\/span><span>sustainability<\/span><span>. <\/span><span>We <\/span><span>created<\/span><span> a new corporate <\/span><span>identity<\/span><span>, <\/span><span>to<\/span><span> <\/span><span>sharpen<\/span><span> <\/span><span>and<\/span><span> <\/span><span>strengthen<\/span><span> <\/span><span>the<\/span><span> positioning of <\/span><span>emaze<\/span><span>, <\/span><span>and<\/span><span> <\/span><span>its<\/span><span> sub <\/span><span>brands<\/span><span>.<\/span><span> The new <\/span><span>identity<\/span><span> <\/span><span>include<\/span><span>s<\/span><span> a new <\/span><span>wordmark<\/span><span>,<\/span><span> <\/span><span>redesign<\/span><span> of <\/span><span>the<\/span><span> image logo, <\/span><span>redesign<\/span><span> of <\/span><span>the<\/span><span> website, development of new content, <\/span><span>and<\/span><span> <\/span><span>creation<\/span><span> of <\/span><span>an<\/span><span> image <\/span><span>library<\/span><span>, <\/span><span>to<\/span><span> <\/span><span>enable<\/span><span> <\/span><span>consistency<\/span><span> in image <\/span><span>style<\/span><span>.<\/span><span> The <\/span><span>result<\/span><span>: a <\/span><span>dynamic<\/span><span> new look <\/span><span>and<\/span><span> feel <\/span><span>for<\/span><span> <\/span><span>emaze<\/span><span>, <\/span><span>exemplifying<\/span><span> trust, <\/span><span>transparency<\/span><span> <\/span><span>and<\/span><span> <\/span><span>innovation<\/span><span>.&nbsp;<\/span><span>&nbsp;<\/span><span>&nbsp;<\/span><\/p>\n<p><span>Read the case to learn more: <a href=\"https:\/\/livingstone.eu\/en\/project\/new-corporate-identity\/\" rel=\"noopener\" target=\"_blank\">Emaze<\/a><\/span><\/p>\n<p><span><a href=\"https:\/\/livingstone.eu\/en\/project\/new-corporate-identity\/\" target=\"_blank\" rel=\"noopener\"> <\/a><\/span><\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 426px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.34%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" title=\"LogoReveal_Emaze\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" xml=\"lang\" src=\"https:\/\/player.vimeo.com\/video\/830139352?app_id=122963\" width=\"426\" height=\"240\" frameborder=\"0\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/livingstone.eu\/en\/project\/new-corporate-identity\/\" target=\"_blank\" rel=\"noopener\"> &nbsp;<\/a><span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span xml_lang=\"NL-BE\" lang=\"NL-BE\"><span>Living Stone as a partner <\/span><span>for<\/span><span> <\/span><span>your<\/span><span> branding <\/span><span>and<\/span><span> positioning<\/span><\/span><span>&nbsp;<\/span><\/h3>\n<p><span>These cases illustrate how crucial a strong brand identity and clear market positioning are to a company&#8217;s success. At Living Stone, we understand these challenges and offer customized solutions to overcome them. Our expertise and proven approach demonstrate that we can not only strengthen your brand, but also improve your position in the marketplace.<\/span><span>&nbsp;<\/span><\/p>\n<p><span>Are you ready to take your brand to the next level? Contact us today and find out how we can work together to shape and successfully position a unique brand story.<\/span><span>&nbsp;<\/span><\/p>\n<hr>\n<h2 style=\"font-size: 20px; line-height: 1.75;\"><span>Are you ready to take your brand to the next level? Contact us today and find out how we can work together to shape and successfully position a unique brand story.<\/span><span>&nbsp;<\/span><\/h2>\n<h2 style=\"font-size: 20px; line-height: 1.75;\"><span>Contact Anne-Mie Vansteelant<br \/><\/span><a href=\"mailto:anne-mie.vansteelant@livingstone.eu\" rel=\"noopener\">anne-mie.vansteelant@livingstone.eu<\/a><span><br \/>+32 (0)55 59 10 07.<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s dynamic world, it\u2019s essential for companies to not only build a strong brand, but also maintain a clear positioning in the market. Our innovative approach and deep expertise have helped many companies in healthcare, engineering and IT transform and strengthen their market position. Below we explore three success stories that illustrate the power&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_analytify_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"post_series":[],"class_list":["post-3188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongecategoriseerd","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/posts\/3188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/comments?post=3188"}],"version-history":[{"count":1,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/posts\/3188\/revisions"}],"predecessor-version":[{"id":3752,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/posts\/3188\/revisions\/3752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/media\/2157"}],"wp:attachment":[{"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/media?parent=3188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/categories?post=3188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/tags?post=3188"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.livingstone.eu\/en\/wp-json\/wp\/v2\/post_series?post=3188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}