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That\u2019s because the information that is used to \u201ctrain\u201d AI tools comes from a myriad of sources. According to OpenAI, the information comes from: (1) information that is publicly available on the internet, (2) information that OpenAI licences from third parties, and (3) information that users or human trainers provide.[i]<\/sup><\/a><\/span><\/p>\n But many of the owners of this information are challenging the way that ChatGPT is using it. Some examples: In Germany, a consortium of 140,000+ authors and performers asked the European Union in April to strengthen copyright laws, to protect their ownership rights, in response to ChatGPT. Stock photo giant Getty Images is taking Stability AI to court in the UK, claiming that Stability AI used millions of Getty\u2019s images to train its Stable Diffusion AI, which creates images based on text prompts, without the proper licencing. <\/span><\/p>\n And in the US, a group of 17 authors including Game of Thrones creator George Martin are suing OpenAI for what they\u2019re calling \u201csystematic theft on a mass scale,\u201d claiming infringement of copyright and intellectual property laws. According to the lawsuit, now that ChatGPT has been trained using books written by these authors, it is able to \u201cwrite\u201d new books that are very similar in tone, plot and style to the originals. <\/span><\/p>\n Another problem with ChatGPT is that it is unable to tell you the source of the information that it provides. So if you use the output in your own commercial endeavors, you could well be trampling on someone else\u2019s copyright. (Apparently that isn\u2019t stopping a lot of would-be authors \u2013 in September Amazon imposed a limit of three self-published books a day per individual author, in response to a flood of AI-generated books that were being posted for sale on the platform.) <\/span><\/p>\n What if you cite AI as your source? Does that cover the copyright question? Well, that\u2019s pretty much like citing Wikipedia. It\u2019s just not viewed as an accurate source. <\/span><\/p>\n So if it doesn\u2019t really work to use ChatGPT to \u201cwrite\u201d content, how can you use it in your B2B marketing?<\/span><\/p>\n On a personal level, consider it an invaluable tool to conduct your own preliminary research on a topic. It can compress what might take you multiple Google searches to discover into a cogent, fact-laden response to a single question. Then that information can direct you toward \u201ctraditional\u201d sources, that can be correctly identified and attributed. <\/span><\/p>\n On a business level, one key application of AI is to create chatbots on your website that can significantly boost engagement along your buyer\u2019s journey, enhance the customer experience, and save on resources. <\/span><\/p>\n You can use AI-powered chatbots to manage simple tasks like booking meetings or answering common customer support questions, or more complex assignments like evaluating leads or integrating with your customer service platform. <\/span><\/p>\n
\nIf you\u2019d like to learn more about adding AI-powered chatbots to better support visitors to your website,
we\u2019d be glad to help. <\/p>\n