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Healthcare marketing

The challenge

Rolling out our “Mijngezondheidscoach”-program through pharmacies also fits in perfectly with the current tendency in healthcare marketing to give the home pharmacist a consultative role.

Healthcare marketing

Targetting the right group

A nice modular booth, easy to manage. Canvas can be changed depending on the products featured at the events. Living Stone is translating global campaigns into local campaigns – ensuring the campaign tools match the local target group, being pharmacists and later on also general practitioners for dito congresses.

Living Stone is translating global campaigns into local campaigns – ensuring the campaign tools match the local target group, being pharmacists and later on also general practitioners for dito congresses.

Healthcare Marketing ; Living Stone

Reckitt Benckiser asked to collect some ideas to attract people and make the booth concept more conversational. We made some personalised cupcakes and sitting cubes with the brand names Nutramigen and Mead Johnson.

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