Connected Medication Management Becton Dickinson
BD MMS needed credible thought leadership, delivered through role-specific content, consistently activated across channels and continuously optimised based on performance.
The challenge
BD Medication Management Solutions (MMS) needed to change how hospitals perceive pharmacy automation and connected medication management.
These solutions were often viewed as optional purchases, rather than strategic investments that drive safety, efficiency and long-term value.
At the same time, decision-making involved a complex mix of stakeholders — executives, pharmacists and nurses — each with different priorities, all within a highly regulated healthcare marketing environment.
Expertise that connects Our approach
Living Stone built a long-term omnichannel thought leadership programme around Connected Medication Management.
Impact
