Insights
We love sharing what works. Explore our insights for practical tips, proven B2B marketing strategies, and the latest trends in healthcare, engineering, and IT.
Medtech go-to-market after a product delay: proof before pitch
After a product delay, a medtech company should not lead its market entry with a broad reinvention story. It should first rebuild trust through specific, verifiable proof of reliable delivery…
The Living Stone team really takes the time to understand their clients and products. This translates not only into outstanding content, but also into strong results.
Stephanie
Head of MarketingYour account manager now represents products they didn't grow up with
A well-known medtech company separates from a parent company more than a century old, and within days is folded into a different global instruments company's existing divisional structure. The science…









