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Healthcare Marketing – Product launch

Terumo BCT

The challenge

Product launch for Terumo BCT of a new sterile tubing welder to biopharmaceutical manufacturing companies and contract pharmaceutical drug manufacturers, across North America, Nordics, Germany, Switzerland, India, China, and South Korea. Create a digital campaign to reach and engage audiences on the right social platforms, in the local language.

A multilingual product launch and content campaign

Living Stone devised an advertising/content campaign, and researched and evaluated the platforms available to reach audiences for each country, including China, South Korea and India.

Conscientious project management

The campaign was organized in three waves: Wave 1 featured an infographic created by Living Stone on safeguarding the sterility of aseptic processes; Wave 2 featured a product video and brochure on the SCD IIB; and Wave 3 featured a customer testimonial.

One interface to coordinate all aspects

Living Stone provided all copy, design and translation for the multi-language campaign, which included landing pages, email copy, and social media content.

The collaboration with Living Stone ensured one interface to coordinate all aspects of the program, in all languages, towards all target audiences, thanks to Living Stone’s worldwide network of experts.

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

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