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An employer brand that attracts and retains people Employer Branding

We help you develop an employer branding that fits your mission, values, and culture. Through research and analysis, we discover your unique value proposition as an employer and ensure that it is reflected in all communication—both internal and external.

What we deliver Our approach

Strategy & research

Clearly mapping out your value proposition, talent pool, brand values, and culture.

Content & campaigns

Videos, blog posts, and employee stories that showcase your culture.

Digital visibility

Targeted campaigns and SEO to reach the right audience and make your employer brand stand out.

Employee engagement

Workshops, training, and initiatives to engage employees and turn them into ambassadors.

Frequently Asked Questions FAQ

Building an attractive employer brand that shows who you are, what you stand for, and why people want to work for you.

Because it helps attract and retain talent and engage employees, which contributes to better performance and satisfaction.

We combine research, strategy, and creative execution to develop an authentic employer brand and communicate it through the right channels.

Yes. We have experience with employer branding for hospitals, where a strong employer brand is crucial for attracting, motivating, and retaining healthcare professionals.

We actively involve employees so that they can share their positive experiences as ambassadors—both internally and externally.

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AZ Sint-Jan Brugge-Oostende AV – Hospital communication

Develop a new identity to position the hospital more precisely with key target groups.

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Tobania – Branding & Positioning – Healthcare

Create an innovative business story for Tobania with a compelling message that translated into a new identity with graphic standards, logo design and the like.

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Terumo BCT – Healthcare Marketing & Product launch

Product launch of a new sterile tubing welder for Terumo BCT, supported by a multilingual digital campaign targeting biopharma manufacturers worldwide.

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Emaze – Branding & Positioning – Renewable energy

Emaze guides companies to sustainable energy systems with reliable and accurate solutions tailored to the customer’s needs. High quality and liked by customers. Living Stone reflected that into a new corporate identity.

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The Living Stone team really takes the time to understand their clients and products. This translates not only into outstanding content, but also into strong results.

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Stephanie

Head of Marketing

I enjoy working with Living Stone because they have in-depth knowledge of the sector and understand the client’s needs well, translating them effectively.

Julie

Commercial Executive

We have been working with Living Stone for over 20 years. They provided our communications with a professional framework, while respecting our individuality and wishes. Regular consultations enabled us to evaluate, adjust and develop a clear strategy. Living Stone always monitored the quality of the content and helped us avoid communication slipping into commercial propaganda. The close collaboration created a bond of trust, so we did not feel like just another customer, but truly heard and guided. The solid and professional image of our hospital is largely thanks to Living Stone.

Hans

Algemeen Directeur

At Vaillant, we have been working with Living Stone for years on our press releases, newsletters and the trade journal Celsius. This collaboration always runs very smoothly and professionally. Bart is a copywriter who really immerses himself in our technical subject matter and knows how to express complex topics in a clear and accessible way. His interviews are always well prepared and Living Stone’s texts are of a consistently high quality. A reliable partner we can count on.

Lobke

Communication Specialist

Collaborating with Living Stone was smooth and professional from the start. They quickly understood our needs, listened carefully throughout the creative process, and delivered exactly what was expected. Their proactive approach, attention to detail, and clear communication made them a reliable and trusted partner. We’re very pleased with the results and highly recommend their services.

Berra

Communications Specialist

From the moment I started working with Living Stone a few years ago, I just knew it was the right fit. I felt heard and cared for and that feeling hasn’t changed. They show up, especially when things get hard or messy. They consistently meet deadlines, bring creative ideas that help us get unstuck, and keep things moving forward with calmness.

What really sets them apart is how they work. They ask thoughtful questions, genuinely listen, and adapt to what we actually need. It feels like we’re building something together, not just checking boxes.

I also appreciate the personal touch. They’re present, steady, and fully engaged, not just technically reliable, but emotionally attuned too. That kind of smart, flexible, quietly dependable partnership is rare and I’m grateful for it.

Bahar

Global Segment Marketing & Communications Manager

Top notch service and quality. Living Stone always delivers digital content that HCP’s want to interact with.

Thibault

Customer Excellence and Digital Marketing Lead

Living Stone is a great partner—solid project management and clear communication every step of the way as they support us to reinforce our market position.

Juliet

Senior Marketing Manager

Living Stone is a company that exudes confidence and professionalism and yet is still very approachable and pleasant to work with.

Julie

Head of Open Innovation and Partnerships

The agency designed a top-class logo for my proptech start-up, along with an attractive interface for my website with an e-commerce section. They quickly understood my business and the quality requirements.

Bart

Founder

I have worked with Living Stone on multiple projects over the past seven years ranging from voice of customer research for a next-gen medical device launch as well as implementing and executing a content and digital strategy for healthcare IT and Saas products. They have a strong knowledge in multi- and omnichannel marketing as well as developing traditional and non-traditional content. I greatly appreciate their sense of urgency, transparent communication, and that they think along with you.

Stephanie

Head of Marketing

A highly responsive agency that acts fast to support us. Living Stone has customer satisfaction as their number 1 priority!

Alain

Chief Commercial Officer

Excellent experience—Living Stone helps us create cost-effective marketing that gets results as we are scaling up.

Nicolaas

CEO & Co-founder

Always great to work with—flexible, professional, and a pleasure to collaborate with in our search for new ways to engage with the different audiences in healthcare.

Jamie

Global Brand Communications Manager

There are very few agencies with such extensive knowledge of medical marketing communication. Moreover, Living Stone knows key opinion leaders in every sector of the medical world, and all those relationships generate even more valuable connections.

Amplifon

I just have to say that you and your team are absolute rock stars! What you’ve produced over the past six weeks is amazing!

Nexans

Living Stone makes sure we have a solid plan to start with, which is very important to me. They ensure that all content is aligned with our message and objectives.

Alcon

A brand is like a river: always recognizable, yet constantly changing. Align your brand with the evolving world of your customers and take them where they want to be.

Nexans

Living Stone supported ORSI by combining survey results with in-depth market knowledge to create a visual identity that was spot-on and firmly rooted in ORSI’s reality.

ORSI Academy

Living Stone’s unique mix of strategic marketing skills, change management experience, IT knowledge, and healthcare expertise made them the perfect choice as a marketing partner.

Roche

Voor innovatieve bedrijven in de medische en industriële sector leveren we een sterke marktpositie en snellere adoptie van oplossingen…

Bart Verduyn

Managing Partner Living Stone

Today, brands are no longer built solely by companies, but also by their customers. Every experience, every story, shapes how people perceive your brand. This calls for a brand strategy that is meaningful, resonates with your audience, and evolves with your market.

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Customer stories are your strongest marketing asset. They show how your product or solution adds value in real life. They lend credibility to your message, inspire trust, and bring new customers closer to a decision.

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Your employer brand is shaped not only by what you say, but also by what employees and candidates share about you. In competitive labor markets, that story is crucial. It determines whether talent is attracted to you, feels engaged, and stays.

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A good product is just the beginning. The way you bring it to market determines whether your target audience sees it, understands it, and wants it. Your go-to-market strategy defines who you’re targeting, how you’ll reach them, and how you’ll convert their interest into revenue.

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In healthcare, trust is everything. You earn it with stories, experiences, and solutions that are truly relevant to clinical practice and patient outcomes.

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In every market, your sales team is the front line of your brand. Their conversations, presentations, and follow-ups often determine how customers experience you. At a time when customers are increasingly well-informed, your sales team needs to do more than just explain products: they need to add value.

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