Healthcare marketing for medtech, healthtech and life sciences Healthcare Marketing

We help international companies, start-ups and scale-ups in medtech, healthtech, life sciences and healthcare software bring complex solutions to market with clarity and impact. By combining strategic marketing, healthcare expertise and technology know-how, we turn complex innovations and clinical realities into clear, credible stories for the stakeholders that matter.

What we deliver Our approach

Go-to-market and healthcare marketing strategy

We develop go-to-market strategies for new products, platforms and services. From market insights and positioning to messaging and commercial activation, we help define how your solution can become relevant to the right audience.

Cause-related healthcare campaigns

We develop campaigns around medical and societal topics such as diabetes and acute cardiac care. By connecting brands with issues that matter to healthcare professionals, patients and society, we build relevance without compromising credibility. See how we translated this approach into a healthcare campaign for BD.

Medical and scientific content

We translate complex medical, scientific and technological information into clear and credible content for physicians, specialists and other healthcare professionals.

From articles and interviews to podcasts and video, we create content that demonstrates expertise, builds trust and helps your audience understand the value of your solution.

Digital marketing and sales enablement

We create digital tools, campaigns and sales enablement materials that help commercial teams explain complex healthcare solutions more effectively.

The result is relevant content and messaging that supports conversations with different stakeholders throughout the buying process.

Story framing and positioning

Technology alone rarely tells the full story. We place healthcare innovations in a human, clinical and societal context and make clear what problem they solve, who benefits and why it matters.

For medtech, healthtech and life sciences

We work with international healthcare companies as well as ambitious start-ups and scale-ups in medtech, healthtech, life sciences and healthcare software.

Whether you are launching a new medical technology, bringing a digital health platform to new markets or strengthening the positioning of an established solution, we help turn complexity into a clear and convincing market story.

Frequently Asked Questions FAQ

Why is marketing in the healthcare sector unique?

Healthcare marketing combines complex technology and medical information with long decision-making processes and high expectations around evidence, credibility and trust.

Different stakeholders can also evaluate the same solution from very different perspectives. Physicians may focus on clinical value, while hospital management, procurement teams or commercial partners have different priorities. Effective healthcare marketing brings these perspectives together in one clear and credible story.

How does Living Stone help healthcare brands grow?

We combine healthcare expertise with strategic marketing and creative execution. Depending on the challenge, we support companies with positioning, go-to-market strategy, medical content, digital campaigns, story framing and sales enablement.

Our goal is to make complex healthcare innovations easier to understand, build trust with the right stakeholders and help commercial teams communicate their value more effectively.

Do you work with healthcare start-ups and scale-ups?

Yes. We help medtech, healthtech and life sciences start-ups and scale-ups sharpen their value proposition, explain complex technologies clearly and build a strong commercial story.

This can support a first market launch, international expansion or the professionalisation of marketing and sales as the company grows.

What is cause-related marketing in healthcare?

Can you create complex medical content?

Yes. We create medical and semi-scientific content including articles, interviews, podcasts, video and digital content for physicians, specialists and other healthcare professionals.

We translate complex information into content that remains accurate and credible while being clear and accessible to the intended audience.

View all cases

Ten years of European health data collaboration, brought together in one story

Discover how Living Stone turned ten years of European health data collaboration at i~HD into one strategic narrative, from concept and copy to full editorial design.

From general practitioner survey to data-driven policy insights

Living Stone supported KHOBRA with a digital survey, in-depth analysis and reporting to turn general practitioner feedback into policy insights.

Team Working On Computers In A Modern Office

Market discovery in B2B demand generation | Palo Alto Networks

Living Stone developed a measurable NIS2 campaign for Palo Alto Networks targeting healthcare and medtech, from market discovery to content, ads and conversion.

Translating Clinical Expertise into Strategic Partnership

See how Living Stone helped Becton Dickinson transform a complex Clinical Services brochure into a clear, compelling value story for Vascular Access Management.

The Living Stone team really takes the time to understand their clients and products. This translates not only into outstanding content, but also into strong results.

Stephanie

Head of Marketing

I enjoy working with Living Stone because they have in-depth knowledge of the sector and understand the client’s needs well, translating them effectively.

Julie

Commercial Executive

We have been working with Living Stone for over 20 years. They provided our communications with a professional framework, while respecting our individuality and wishes. Regular consultations enabled us to evaluate, adjust and develop a clear strategy. Living Stone always monitored the quality of the content and helped us avoid communication slipping into commercial propaganda. The close collaboration created a bond of trust, so we did not feel like just another customer, but truly heard and guided. The solid and professional image of our hospital is largely thanks to Living Stone.

Hans

Algemeen Directeur

At Vaillant, we have been working with Living Stone for years on our press releases, newsletters and the trade journal Celsius. This collaboration always runs very smoothly and professionally. Bart is a copywriter who really immerses himself in our technical subject matter and knows how to express complex topics in a clear and accessible way. His interviews are always well prepared and Living Stone’s texts are of a consistently high quality. A reliable partner we can count on.

Lobke

Communication Specialist

Collaborating with Living Stone was smooth and professional from the start. They quickly understood our needs, listened carefully throughout the creative process, and delivered exactly what was expected. Their proactive approach, attention to detail, and clear communication made them a reliable and trusted partner. We’re very pleased with the results and highly recommend their services.

Berra

Communications Specialist

From the moment I started working with Living Stone a few years ago, I just knew it was the right fit. I felt heard and cared for and that feeling hasn’t changed. They show up, especially when things get hard or messy. They consistently meet deadlines, bring creative ideas that help us get unstuck, and keep things moving forward with calmness.

What really sets them apart is how they work. They ask thoughtful questions, genuinely listen, and adapt to what we actually need. It feels like we’re building something together, not just checking boxes.

I also appreciate the personal touch. They’re present, steady, and fully engaged, not just technically reliable, but emotionally attuned too. That kind of smart, flexible, quietly dependable partnership is rare and I’m grateful for it.

Bahar

Global Segment Marketing & Communications Manager

Top notch service and quality. Living Stone always delivers digital content that HCP’s want to interact with.

Thibault

Customer Excellence and Digital Marketing Lead

Living Stone is a great partner—solid project management and clear communication every step of the way as they support us to reinforce our market position.

Juliet

Senior Marketing Manager

Living Stone is a company that exudes confidence and professionalism and yet is still very approachable and pleasant to work with.

Julie

Head of Open Innovation and Partnerships

The agency designed a top-class logo for my proptech start-up, along with an attractive interface for my website with an e-commerce section. They quickly understood my business and the quality requirements.

Bart

Founder

I have worked with Living Stone on multiple projects over the past seven years ranging from voice of customer research for a next-gen medical device launch as well as implementing and executing a content and digital strategy for healthcare IT and Saas products. They have a strong knowledge in multi- and omnichannel marketing as well as developing traditional and non-traditional content. I greatly appreciate their sense of urgency, transparent communication, and that they think along with you.

Stephanie

Head of Marketing

A highly responsive agency that acts fast to support us. Living Stone has customer satisfaction as their number 1 priority!

Alain

Chief Commercial Officer

Excellent experience—Living Stone helps us create cost-effective marketing that gets results as we are scaling up.

Nicolaas

CEO & Co-founder

Always great to work with—flexible, professional, and a pleasure to collaborate with in our search for new ways to engage with the different audiences in healthcare.

Jamie

Global Brand Communications Manager

There are very few agencies with such extensive knowledge of medical marketing communication. Moreover, Living Stone knows key opinion leaders in every sector of the medical world, and all those relationships generate even more valuable connections.

Amplifon

I just have to say that you and your team are absolute rock stars! What you’ve produced over the past six weeks is amazing!

Nexans

Living Stone makes sure we have a solid plan to start with, which is very important to me. They ensure that all content is aligned with our message and objectives.

Alcon

A brand is like a river: always recognizable, yet constantly changing. Align your brand with the evolving world of your customers and take them where they want to be.

Nexans

Living Stone supported ORSI by combining survey results with in-depth market knowledge to create a visual identity that was spot-on and firmly rooted in ORSI’s reality.

ORSI Academy

Living Stone’s unique mix of strategic marketing skills, change management experience, IT knowledge, and healthcare expertise made them the perfect choice as a marketing partner.

Roche

Voor innovatieve bedrijven in de medische en industriële sector leveren we een sterke marktpositie en snellere adoptie van oplossingen…

Bart Verduyn

Managing Partner Living Stone

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Branding & Positioning

Today, brands are no longer built solely by companies, but also by their customers. Every experience, every story, shapes how people perceive your brand. This calls for a brand strategy that is meaningful, resonates with your audience, and evolves with your market.

Customer Reference Marketing

Customer stories are your strongest marketing asset. They show how your product or solution adds value in real life. They lend credibility to your message, inspire trust, and bring new customers closer to a decision.

Employer Branding

Your employer brand is shaped not only by what you say, but also by what employees and candidates share about you. In competitive labor markets, that story is crucial. It determines whether talent is attracted to you, feels engaged, and stays.

Go-to-market

A good product is just the beginning. The way you bring it to market determines whether your target audience sees it, understands it, and wants it. Your go-to-market strategy defines who you’re targeting, how you’ll reach them, and how you’ll convert their interest into revenue.

Healthcare Marketing

In healthcare, trust is everything. You earn it with stories, experiences, and solutions that are truly relevant to clinical practice and patient outcomes.

Sales Enablement

In every market, your sales team is the front line of your brand. Their conversations, presentations, and follow-ups often determine how customers experience you. At a time when customers are increasingly well-informed, your sales team needs to do more than just explain products: they need to add value.