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The importance of value in B2B marketing: looking beyond price
In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price…
War and turmoil: navigating global challenges in B2B marketing
How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B…
More informed buyers and larger DMUs:
Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle We recently…
Five strategies to stay competitive as a B2B company in times of rising production costs
Rising production costs are a reality you have to deal with as a B2B marketer, often as a result of…
Veeva, Showpad or both?
Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B…
How can you use ChatGPT in B2B digital marketing?
ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about…
Sales enablement in turbulent times
Insights and tips from Peter Ostrow at Forrester What do these turbulent times mean for sales enablement, and for sales…
Maximizing digital content in healthcare
Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in…
How do I use hashtags in my B2B social media marketing?
Hashtags: everyone knows them, some use them, but few know how to use them as strategically as possible. In this…
SEO: small effort, big impact
We first started hearing about SEO in the 1990s, but the topic is still burning today. And that’s not surprising,…
What does it mean to be a freelancer at Living Stone?
As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop…
On demand media increasingly popular: The podcast
The podcast, a contraction of iPod and broadcast, is far from new. This form of media first saw the light…
Hey Google, should I consider voice search in my digital marketing strategy?
The use of voice search, usingyourvoicetoperform a search andretrieve information, is on therise. It’s notsurprising, becausenotonly is itefficientandtime-saving, italsoworksproperly these…
Do I need to sponsor my LinkedIn posts to reach my target audience?
LinkedIn is and remains an important platform for companies to reach specific target groups. The platform is unique because it…
Be in control of your live dashboard as a customer
To measure is to know. We all know this age-old saying, but did we think that in 2022 it would…
Is there a trade show on your horizon? With this step-by-step plan, your communications will be right on target
Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a…
Digital marketing in a world without third-party cookies
Safari and Firefox have already eliminated the use of third-party cookies in their browsers. In 2023, Google Chrome will do…
Creating digital tools that support B2B sales webmeetings
And we are not talking about PPT here… As B2B marketer, one of your priorities is to provide your sales…
Creating digital sales tools that support B2B sales conversations
And we are not talking about PPT here…As B2B marketer, one of your priorities is to provide your sales professionals…
The future of the internet: Web 3.0, NFTs and the metaverse
Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere…