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The Importance Of Value In B2B Marketing: Looking Beyond Price

The importance of value in B2B marketing: looking beyond price


In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price…

War And Turmoil: Navigating Global Challenges In B2B Marketing

War and turmoil: navigating global challenges in B2B marketing


How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B…

More Informed Buyers And Larger DMUs:

More informed buyers and larger DMUs:


Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle  We recently…

Five Strategies To Stay Competitive As A B2B Company In Times Of Rising Production Costs

Five strategies to stay competitive as a B2B company in times of rising production costs


Rising production costs are a reality you have to deal with as a B2B marketer, often as a result of…

Veeva, Showpad Or Both?

Veeva, Showpad or both?


Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B…

How Can You Use ChatGPT In B2B Digital Marketing?

How can you use ChatGPT in B2B digital marketing?


ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about…

Sales Enablement In Turbulent Times

Sales enablement in turbulent times


Insights and tips from Peter Ostrow at Forrester  What do these turbulent times mean for sales enablement, and for sales…

Maximizing Digital Content In Healthcare

Maximizing digital content in healthcare


Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in…

How Do I Use Hashtags In My B2B Social Media Marketing?

How do I use hashtags in my B2B social media marketing?


Hashtags: everyone knows them, some use them, but few know how to use them as strategically as possible. In this…

SEO: Small Effort, Big Impact

SEO: small effort, big impact


We first started hearing about SEO in the 1990s, but the topic is still burning today. And that’s not surprising,…

What Does It Mean To Be A Freelancer At Living Stone?

What does it mean to be a freelancer at Living Stone?


As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop…

On Demand Media Increasingly Popular: The Podcast

On demand media increasingly popular: The podcast


The podcast, a contraction of iPod and broadcast, is far from new. This form of media first saw the light…

Hey Google, Should I Consider Voice Search In My Digital Marketing Strategy?

Hey Google, should I consider voice search in my digital marketing strategy?


The use of voice search, usingyourvoicetoperform a search andretrieve information, is on therise. It’s notsurprising, becausenotonly is itefficientandtime-saving, italsoworksproperly these…

Do I Need To Sponsor My LinkedIn Posts To Reach My Target Audience?

Do I need to sponsor my LinkedIn posts to reach my target audience?


LinkedIn is and remains an important platform for companies to reach specific target groups. The platform is unique because it…

Be In Control Of Your Live Dashboard As A Customer

Be in control of your live dashboard as a customer


To measure is to know. We all know this age-old saying, but did we think that in 2022 it would…

Is There A Trade Show On Your Horizon? With This Step-by-step Plan, Your Communications Will Be Right On Target

Is there a trade show on your horizon? With this step-by-step plan, your communications will be right on target


Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a…

Third Party Cookies

Digital marketing in a world without third-party cookies


Safari and Firefox have already eliminated the use of third-party cookies in their browsers. In 2023, Google Chrome will do…

Digital Tools

Creating digital tools that support B2B sales webmeetings


And we are not talking about PPT here… As B2B marketer, one of your priorities is to provide your sales…

Digital Tools

Creating digital sales tools that support B2B sales conversations


And we are not talking about PPT here…As B2B marketer, one of your priorities is to provide your sales professionals…

The Future Of The Internet

The future of the internet: Web 3.0, NFTs and the metaverse


Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere…

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