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Digital marketing in a world without third-party cookies

25/08/2022

Safari and Firefox have already eliminated the use of third-party cookies in their browsers. In 2023, Google Chrome will do…

Creating digital tools that support B2B sales webmeetings

31/03/2022

And we are not talking about PPT here…As B2B marketer, one of your priorities is to provide your sales professionals…

The future of the internet: Web 3.0, NFTs and the metaverse

17/03/2022

Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere…

How to promote the launch of a new hospital facility or clinic

10/02/2022

Start telling your story early, and share lots of information as construction proceeds Launching a new initiative such as a…

How does communication contribute to the success of your hospital?

24/01/2022

If you want your stakeholders to listen, you have to prove that your messages have value The perception that key…

Welcome to the “crib economy” – how marketing is changing in the Covid era

09/12/2021

During the first lockdown, we looked forward to a quick return to normal. Now, the world has changed, and it…

What is the service concept of your hospital?

03/12/2021

When you make your service orientation clear, everyone knows what to expect from your organization In the competitive hospital world,…

No budget for neuromarketing? Try these ideas to learn more about your customers’ emotions and behavior

04/11/2021

Multinationals like Microsoft, Coke or Nike have big budgets, and they can afford to include neuromarketing – using sophisticated tools…

Can you read your customers’ minds? With neuroscience, we’re getting close.

29/10/2021

As marketers, we want to learn all we can about our prospects and customers – who they are and what…

Meet MUM: Google’s new game-changing algorithm

21/10/2021

Some updates to Google’s algorithm have a bigger impact than others. With the rollout of BERT (Bidirectional Encoder Representations from…

Customer lifetime value emerges as top KPI

13/10/2021

According to the experts at Marketo, marketers can expect to see a significant shift in marketing priorities over the next…

Commercializing a new medical device? 3 critical success factors to consider

01/07/2021

Launching a new medical device is a complicated process. First, of course, you have to come up with a concept.…

Expanding Into Audio: Should you add a podcast to your B2B marketing mix?

01/07/2021

Remember “audioblogging”? The first audioblogs, or podcasts, were introduced more than 20 years ago. In the decades since, podcasting has…

Launch your HubSpot Marketing Hub with an onboarding partner

01/07/2021

If you’ve chosen HubSpot as your marketing and CRM platform, congratulations! You’re on your way to maximizing and measuring your…

Your customer in lockdown has never been so close

01/04/2021

In-person meetings are an integral part of the face-to-face sales process in many B2B environments, but they’re not really possible…

Maximize the value of your webinars with a webinar hub

01/04/2021

Even before COVID, webinars were a key tool for marketers. And for good reason: according to a study conducted by…

Build trust and authenticity in B2B marketing with user-generated content

29/03/2021

We know that peer recommendations are vitally important in B2B. Customer testimonials, use cases and references are a key part…

A strong brand demands a visually well-supported story

10/03/2021

Quality offer of products or services: check. Bullet-proof business plan: check. Solid market strategy: check. But how about your brand…

Creating a strong brand: why it’s important

19/02/2021

You’re 100% behind your organization’s offer, which contains life-changing products, but you see the development of your brand identity as…

B2B video trends for 2021: spotlight on short-form video

12/02/2021

Short-form video is one of the key marketing trends to watch in 2021, according to the experts at HubSpot1. Driven…

Coronavirus creates “new normal” for B2B conferences

04/02/2021

The pandemic is significantly changing the landscape for in-person conferences, congresses and trade shows. Most professional conference organizers are postponing…

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