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Digital content strategy

Becton Dickinson - Biosciences

The challenge

Navigating the intricate landscape of bioscience marketing presented unique hurdles. With a focus on precision and innovation, we tackled digital content strategies to capture the attention of a highly specialized audience. Through meticulous targeting and compelling messaging, we transformed challenges into opportunities, driving awareness and generating leads.

Innovative solutions in bioscience: Crafting engaging landing pages for maximum impact

Our primary goal with the landing page design and SEO optimization was to introduce the latest products and services while increasing awareness within our target audience. By analyzing industry keywords and understanding the needs of potential buyers, we meticulously crafted landing pages that not only rank high in search results but also resonate with our audience. 

Connecting the bioscience community through targeted LinkedIn campaigns

Our LinkedIn advertising campaign focuses on two primary objectives: raising awareness and driving leads. By targeting key players in the bioscience industry, we’re sparking interest in the latest offerings of our client and fostering connections that lead to meaningful partnerships. 

With no-nonsense messaging and compelling visuals, our ads cut through the noise, capturing the attention of decision-makers and influencers alike.  

BD rhapsody landing page digital content strategie

Unlocking bioscience potential: Strategic Google Ads to increase awareness and generate leads

In a market as niche as biosciences, targeting the right audience is key. That’s why our ads are meticulously crafted to align with relevant keywords and industry-specific searches. By leveraging the power of Google’s extensive network, we’re expanding our client’s reach and creating a database of potential customers who share their passion for innovation and scientific advancement.  

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

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