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Marketing and digital content strategy

Relu - AI powered dental software

The challenge

Relu, a frontrunner in AI for dental software, approached us with the challenge of strengthening their market presence and fortifying their brand. The key hurdle was to succinctly communicate their cutting-edge capabilities and value proposition to resonate with potential users and stakeholders.

Value proposition redefinition

We embarked on a process to redefine Relu’s value proposition, ensuring clear and impactful messaging for its target audience.

Targeted communication

We crafted elevator pitches tailored to specific demographics, highlighting the transformative impact of Relu’s technology and its potential to revolutionize dental care.

The targeted communication needs to be reflected on their website. Without the timing or budget for a complete sitemap or content overhaul, we opted for a pop-up that primes and guides the visitor directly to their specific needs.

Relu in DDS Mag - designed by Living Stone

Advertisement that was designed & written by Living Stone for a quarterly dental publication, DDS magazine.

Content strategy

We developed a comprehensive content strategy with a content calendar. This included the creation of informative content explaining the use of AI in dentistry, along with spotlighting the tangible benefits of Relu’s software through published clinical papers.

Social media management

Recognizing the power of community building and engagement, we managed Relu’s social media publishing, fostering interaction and brand awareness.

Social Media for Relu
TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

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