Skip to content

Visual identity – A new office hub

WATT The Health

The challenge

Launch an innovative new office hub for companies in HealthTech, MedTech and SportsTech. Build buzz, showcase new community concept, and connect with prospective tenants.

The concept

The early concept for the visual identity came from the architectural drawings and original layout plans of the office hub. These plans showed the spaces and desk areas where innovation and collaboration would take place. We traced these spaces into minimalistic shapes, creating key elements in the visual identity.

Yellow, but different

Starting from the existing logo, we had free range in color and typography. The new WATT The Health design features a distinct yellow as main color. This saturated, lemon-lime yellow serves as a perfect background for high contrast typography design and the signature shapes. Building on this distinct yellow we added its tetradic color scheme (blue, green, fuchsia) to use as secondary colors and a balancing grey as a strict background color.

To complement the expressive colors and (mostly) outline shapes we chose a ‘tech’-like typeface to bring the graphics together.

The landing page, a comprehensive scroll

The complete visual identity is expressed on the landing page. It features a comprehensive scroll of answers for all the questions prospective tenants might have about the new office hub. The landing page works in two ways: it showcases the expressive visual identity, and keeps the user engaged and informed.

www.wattthehealth.be

The social media launch campaign

Next to creating a visual identity for WATT The Health, Living Stone also created a series of LinkedIn posts. (Visual and copy). With incubators and accelerators among the potential tenants for WATT The Health, along with health entrepreneurs, the design really needed stand out on LinkedIn, which is the primary social channel for the launch campaign.

“What I really love about Living Stone is that they have a strong knowledge of the industry, and they have a good understanding and translation of the customer demands.”

Julie Daelman (B2B commercial executive)

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

Interested in
Working together?

How can we
help you?

Interested in
Working together?

Search