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Employer branding

Soprema

The challenge

Employer branding for Soprema, an international player in waterproofing, roofing and insulation. The challenge: Position the company as an attractive employer with a fun corporate environment, to boost recruitment of new employees.

Getting to know the employees

Living Stone interviewed several current employees about their experiences at Soprema. The interviews were then compiled into fun articles and quotes for use on the company’s job page.

The faces of Soprema

To really put a face to the company, employees were photographed in their day-to-day environments. The result is a fascinating series of photographs and portraits of different people and varied positions within Soprema.

Social media campaign

Interviews, photos and other content were strategically scheduled and published on social media.

Soprema in the picture

By using a series of short videos and testimonials, potential employees learn more about what it’s like to work at Soprema, and get a “sneak peak” at what it’s like behind the scenes, boosting interest (and applications).

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

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