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Packaging & Print design

Dengue vaccine - Takeda

The challenge

Support the launch of a vaccine from Takeda that prevents dengue, a mosquito-borne viral disease that poses a significant global public health threat to half the world’s population. Create awareness among travelers heading to any of the 125 countries where dengue is a threat, and inform healthcare professionals and travel clinic experts about the new vaccine.

Print marketing to increase awareness

Living Stone created an awareness strategy and suite of appealing tools, with the goal to roll out the program quickly along all channels, creating a continuous information flow.

Investigating the target audience

Living Stone created awareness online with a comprehensive marketing campaign. Starting with keyword research and investigating the target audience, Living Stone identified where and how to reach the targets, offline as well as via online media.

Social Media Campaign

The campaign included an interactive blog, social media posts and Google displays and search campaigns. Content included key information about dengue, as well as testimonials from travelers who acquired dengue during their trips and the consequences, to share what the outcomes might be if infected with dengue.

The travel suitcase

For travel clinics, Living Stone developed a travel suitcase, containing key information and communication materials, including flyers and posters, and other POS materials for clinics to help raise awareness among their visitors.

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

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