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Healthcare Marketing – Launching an EPR

ORBIS - Dedalus

The challenge

Introduce a new Electronic Patient Record system to stakeholders ranging from NHS trust CEOs to hospital clinicians. Communicate quickly and consistently using offline and online channels, and support sales force with tailored messaging and suite of tools developed for the different types of stakeholders.

Living Stone developed a detailed launch strategy with a strong focus on sales enablement.

To kick off the project, Living Stone created a Messaging House containing all information and messaging on ORBIS U, to support sales conversations and ensure a unified voice and consistency across all audiences and tools.

Video marketing

teaser video was developed, for use online and at events, to spark interest in the new EPR. The video had to resemble ORBIS U in key messaging and in visual style.

A specific patient pathway throughout ORBIS

Detailed video use cases and medical pathway demos were created to allow audiences to dive deeper into the capabilities of ORBIS U. Delivered screen recordings were edited into an accessible demo video complemented by a professional voice-over.

Watch our full Cardiac Clinical Pathway video

Reference marketing

Living Stone created a thought leadership paper to showcase the ORBIS experts and their knowledge, highlighting the fact that ORBIS U is an EPR designed by and for clinicians. Existing customer experience cases from other countries were referenced to underscore Dedalus’ global experience in EPRs.  


Contentmarketing

A microsite was developed for ORBIS U, and a content strategy was created, featuring blogging, eflashes and ongoing social media campaigns.

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

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