Living Stone developed a detailed launch strategy with a strong focus on sales enablement.
To kick off the project, Living Stone created a Messaging House containing all information and messaging on ORBIS U, to support sales conversations and ensure a unified voice and consistency across all audiences and tools.
A teaser video was developed, for use online and at events, to spark interest in the new EPR. The video had to resemble ORBIS U in key messaging and in visual style.
Detailed video use cases and medical pathway demos were created to allow audiences to dive deeper into the capabilities of ORBIS U. Delivered screen recordings were edited into an accessible demo video complemented by a professional voice-over.
Living Stone created a thought leadership paper to showcase the ORBIS experts and their knowledge, highlighting the fact that ORBIS U is an EPR designed by and for clinicians. Existing customer experience cases from other countries were referenced to underscore Dedalus’ global experience in EPRs.
A microsite was developed for ORBIS U, and a content strategy was created, featuring blogging, eflashes and ongoing social media campaigns.