Vascular Access Management Becton Dickinson

Vascular access management is essential to safe hospital care, yet it often remains invisible within a crowded clinical landscape. For the next phase of their campaign, BD Medication Delivery Solutions needed more than clinical communication.

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The challenge

  • Stand out in a highly technical healthcare environment without losing scientific credibility
  • Tell one clear story that resonates with multiple hospital stakeholders — from executive decision-makers to frontline clinicians
  • Bring complex clinical data to life, such as the insight that a single catheter can have up to 200 interactions per day
  • Deliver a campaign that is strategically strong and visually premium

Expertise that connects Our approach

Living Stone translated clinical complexity into clear, impactful B2B communication, from creative concept to omnichannel execution.

“200 Touches” campaign concept

A powerful visual idea that turns an abstract clinical insight into a memorable story.

Live photo & video production

Premium, authentic hospital imagery designed for reuse across channels.

Messaging architecture & content tools

Four core message pillars ensuring consistent, flexible communication.

Omnichannel B2B campaign

Targeted video and content assets for:

  • Executive stakeholders (focused on efficiency, risk and outcomes)
  • Clinical users (focused on workflow and daily practice)

Sales & launch enablement

An internal launch video and strategic playbook to activate commercial teams.

Impact

A strong B2B case that

  • Makes complex healthcare innovation clear and compelling
  • Aligns multiple hospital stakeholders around one coherent narrative
  • Positions BD as a thought leader in vascular access management
VAM Playbook Visuals
BD VAM Content Overview