Packaging & Print design
Takeda

Takeda is a global pharmaceutical company committed to improving people’s health and well-being.

Logo Takeda
Travel Case - Takeda Dengue

The challenge

Support the launch of a vaccine from Takeda that prevents dengue, a mosquito-borne viral disease that poses a significant global public health threat to half the world’s population. Create awareness among travelers heading to any of the 125 countries where dengue is a threat, and inform healthcare professionals and travel clinic experts about the new vaccine.

Expertise that connects Our approach

For this project, we fully applied our core values:

Print marketing to increase awareness

We created an awareness strategy and suite of appealing tools, with the goal to roll out the program quickly along all channels, creating a continuous information flow.

Investigating the target audience

Living Stone created awareness online with a comprehensive marketing campaign. Starting with keyword research and investigating the target audience, Living Stone identified where and how to reach the targets, offline as well as via online media.

Social Media Campaign

The campaign included an interactive blog, social media posts and Google displays and search campaigns. Content included key information about dengue, as well as testimonials from travelers who acquired dengue during their trips and the consequences, to share what the outcomes might be if infected with dengue.

The travel suitcase

For travel clinics, Living Stone developed a travel suitcase, containing key information and communication materials, including flyers and posters, and other POS materials for clinics to help raise awareness among their visitors.

Close Ups Takeda Dengue
Open doos Takeda Dengue
Package Shot Takeda Dengue
Travel Case - Takeda Dengue