Branding & Positioning – Healthcare Exalta

Exalta is the umbrella brand for the new organisation formed through the merger of five separate organisations, together comprising seven residential care centres across West and East Flanders.

Logo Exalta Transparant
Hero Image Exalta

The challenge

Create a strong new umbrella brand for the new entity resulting from the merger of five individual organizations consisting of seven residential centers spread across West and East Flanders. Without losing the individuality and appreciation of the original institutions. Communicate the new identity both internally and externally.

Expertise that connects Our approach

For this project, we fully applied our core values:

Strategic Advice

Living Stone held a series of listening sessions with key people inside and outside the organization. The goal was to survey perceptions of existing entities.

Branding, logo, strapline, visual identity

The new logo was designed in a perfectly balanced color combination consisting of soft, calm shades of orange (balance, striving for joy in life) and blue (confidence, clear communication and reliability).

Storytelling

Living Stone built a positive narrative centered on the new group’s ambitions.

Exalta Logo
Brochure Exalta
Exalta Magazine
Exalta Website