Marketing and digital content strategy Relu

Relu is a pioneer in AI for dental software. Since its founding in 2019, Relu has been developing intelligent algorithms that automatically visualise jaws, teeth and nerves in 3D, enabling dentists to work faster, more accurately and fully digitally.

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Portrait Of Dentist In Gloves That Standing Indoors In The Clinic

The challenge

Relu, a frontrunner in AI for dental software, approached us with the challenge of strengthening their market presence and fortifying their brand. The key hurdle was to succinctly communicate their cutting-edge capabilities and value proposition to resonate with potential users and stakeholders.

Expertise that connects Our approach

For this project, we fully applied our core values:

Value proposition redefinition

We embarked on a process to redefine Relu’s value proposition, ensuring clear and impactful messaging for its target audience.

Targeted communication

We crafted elevator pitches tailored to specific demographics, highlighting the transformative impact of Relu’s technology and its potential to revolutionize dental care.

The targeted communication needs to be reflected on their website. Without the timing or budget for a complete sitemap or content overhaul, we opted for a pop-up that primes and guides the visitor directly to their specific needs.

Content strategy

We developed a comprehensive content strategy with a content calendar. This included the creation of informative content explaining the use of AI in dentistry, along with spotlighting the tangible benefits of Relu’s software through published clinical papers.

Social media management

Recognizing the power of community building and engagement, we managed Relu’s social media publishing, fostering interaction and brand awareness.

Relu showcase SoMe
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