The challenge
Ten years after its founding, i~HD had built an impressive European track record, spanning dozens of projects, hundreds of partners, multiple workstreams and a rapidly evolving health data policy landscape.
That wealth of expertise also made communication complex: how do you bring together technical, multinational and policy-driven expertise into one coherent story that resonates with policymakers, hospitals, researchers and industry alike?
The challenge was not to catalogue everything i~HD had achieved, but to structure ten years of impact in a clear and compelling way, while showing why i~HD remains a relevant and trusted partner for the decade ahead.
Expertise that connects Our approach
Starting from that central question, we developed a strategic narrative around four clear perspectives.
What the results show Results
By structuring ten years of projects, data, expertise and policy developments around evolution, value, evidence and the future, we created a strategic narrative framework that i~HD can continue to use across future communications.
This is where Living Stone adds value for complex, knowledge-intensive organisations. Not by simplifying expertise until it loses its meaning, but by identifying what matters, revealing how different elements connect and turning that complexity into one coherent story that different audiences can understand.
i~HD brought ten years of European expertise, project knowledge and collaboration. Living Stone translated that wealth of content into one coherent whole: from the overarching concept and narrative structure to copywriting and the complete editorial design of the publication.




