Healthcare Marketing – Product launch Terumo BCT

Terumo BCT specialises in blood and cell technologies and provides innovative solutions that improve patient care and hospital workflows.

Logo Terumo
young woman dreaming

The challenge

Product launch for Terumo BCT of a new sterile tubing welder to biopharmaceutical manufacturing companies and contract pharmaceutical drug manufacturers, across North America, Nordics, Germany, Switzerland, India, China, and South Korea. Create a digital campaign to reach and engage audiences on the right social platforms, in the local language.

Expertise that connects Our approach

For this project, we fully applied our core values:

A multilingual product launch and content campaign

We devised an advertising/content campaign, and researched and evaluated the platforms available to reach audiences for each country, including China, South Korea and India.

Conscientious project management

The campaign was organized in three waves: Wave 1 featured an infographic created by Living Stone on safeguarding the sterility of aseptic processes; Wave 2 featured a product video and brochure on the SCD IIB; and Wave 3 featured a customer testimonial.

One interface to coordinate all aspects

Living Stone provided all copy, design and translation for the multi-language campaign, which included landing pages, email copy, and social media content.

The collaboration with Living Stone ensured one interface to coordinate all aspects of the program, in all languages, towards all target audiences, thanks to Living Stone’s worldwide network of experts.

Terumo_Mockup
Terumo Mockup
Terumo Mockup
Terumo Timeline