Branding & Positioning – Healthcare Tobania

As a full IT system integrator that digitalises companies and organisations, Tobania’s own digital presence is essential to its position as a dynamic player in the market.

Logo Tobania Transparant
Portrait Of Smiling Young Woman

The challenge

Create an innovative business story for Tobania with a compelling message that translated into a new identity with graphic standards, logo design and the like.

Expertise that connects Our approach

For this project, we fully applied our core values:

Brand strategy

When going to market, the first step is to determine an innovative business story with a compelling message before delving into a new identity, graphic standards, logo design and the like. Once accepted by the decision-takers, that fundamental step will guide all supporting elements so they are cohesive with the common message.

Brand Video

By first aligning with Tobania on a strong, future-facing business narrative, we created a strategic framework that ensured all subsequent design elements were cohesive, purposeful, and consistent with the core message.

The video captures how a well-defined business story becomes the anchor for brand transformation, demonstrating the value of strategy-led design in building identities that are both distinctive and durable.

Discover the Brand Video

Tobania Logo Living Stone
Tobania Templates
Tobania Identity 1
Tobania Clothes Gadgets