Customer reference marketing & Print design Vaillant

Vaillant is a leading international player in heating and ventilation technology.

The challenge

Vaillant is the leading Belgian heating brand with an extensive national network of installers. Every year Vaillant publishes a corporate B2B magazine specifically for this target group. Living Stone was responsible for all copy, interviews, design, photography, video and the French translation of the magazine.

Expertise that connects Our approach

For this project, we fully applied our core values:

The magazine

The magazine is a combination of beautiful imagery and strong copy in a fresh visual identity. We ensured that all of Vaillant’s new products, functionalities and corporate objectives were once again beautifully displayed.

Strong reference stories

Together with a photographer and film crew, we went out to meet and discover people and projects. We turned these interesting meetings, conversations and images into strong reference stories for which we provided copy as well as beautiful image and video material.

A powerful combination

The power of print is still too often underestimated. However, in combination with a strong digital approach, you can achieve a lot. That is why we chose to work cross-media and lead readers to Vaillant’s website and YouTube channel via QR codes. Of course with utm-tracking to measure the success of all campaigns and to keep track of how often the videos were viewed.

At Vaillant, we have been working with Living Stone for years on our press releases, newsletters and the trade journal Celsius. This collaboration always runs very smoothly and professionally. Bart is a copywriter who really immerses himself in our technical subject matter and knows how to express complex topics in a clear and accessible way. His interviews are always well prepared and Living Stone’s texts are of a consistently high quality. A reliable partner we can count on.

Lobke

Communication Specialist