B2B2C Communication & Education CSL Behring
CSL Behring operates in a highly specialised and regulated healthcare environment, focusing on rare and chronic bleeding disorders such as haemophilia and Von Willebrand disease.
The challenge
The challenge was multi-layered:
- Healthcare professionals
To support HCPs with relevant, up-to-date and scientifically robust education, while avoiding information overload. This required secure, password-protected platforms offering content that is both in-depth and engaging, and that supports continuous professional development. - Patients and their ecosystem
In haemophilia, the impact of the disease extends far beyond the patient — from infancy through to residential care. Parents, teachers, caregivers and healthcare staff all need clear, tailored educational tools to confidently support patients throughout every life stage. - The general public
Von Willebrand disease remains largely unknown and underdiagnosed, despite its significant impact, including severe bleeding and menstrual disorders. The challenge was to raise awareness, make symptoms recognisable, and lower barriers to reliable information.
CSL Behring was looking for a partner capable of translating these diverse needs into a coherent, end-to-end communication strategy, addressing specialists, patients and society at large.
Expertise that connects Our approach
Living Stone developed an integrated B2B2C approach, with education, accessibility and scientific credibility at its core.
Het resultaat
