Care Needs Profiles | Making complexity actionable Essity
Incontinence care is complex and highly individual, yet decision-making in care settings is often driven by fragmented information, habits or product-centric thinking. With Care Needs Profiles, Essity introduced a more structured, evidence-based approach — but translating this innovation into daily practice posed a challenge.
The challenge
Essity needed to:
- Make a new care model understandable and workable for care professionals and care home managers
- Align internal sales and support teams around one clear, consistent story
- Strengthen its position as a thought leader in continence care, beyond products alone
To change behaviour and perception, Essity needed more than a product launch. It required clear frameworks, scientific credibility and practical tools, combined with thought leadership that educates the market and builds long-term trust.
Expertise that connects Our approach
Living Stone developed an integrated communication and thought leadership approach around Care Needs Profiles.
Impact
