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To measure is to know. We all know this age-old saying, but did we think that in 2022 it would still be as relevant? Well, we may have left the old measuring rod behind, but today we want our data…
To measure is to know. We all know this age-old saying, but did we think that in 2022 it would still be as relevant? Well, we may have left the old measuring rod behind, but today we want our data…
Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a virtual alternative, but it wasn’t easy to create the same kind of experience online. Now that the event sector is…
Safari and Firefox have already eliminated the use of third-party cookies in their browsers. In 2023, Google Chrome will do the same. With that, all of the most popular browsers will have restricted the use of third-party cookies. What are…
And we are not talking about PPT here…As B2B marketer, one of your priorities is to provide your sales professionals with the tools they need to support the interactions they have with prospects, from emails to digital meetings to face-to-face.…
Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere of life on earth, from how we socialize to how the world’s economy is run. Let’s take a look at…
Start telling your story early, and share lots of information as construction proceeds Launching a new initiative such as a new hospital facility or clinic requires a proactive communications approach in order to make the initiative a success from day…
If you want your stakeholders to listen, you have to prove that your messages have value The perception that key stakeholders like referring physicians and patients have about your hospital is crucial. If it’s good, your stakeholders want to serve…
During the first lockdown, we looked forward to a quick return to normal. Now, the world has changed, and it seems we’re not going back to normal any time soon. Research shows that 75% of the population is still reluctant…
When you make your service orientation clear, everyone knows what to expect from your organization In the competitive hospital world, it’s important that all of your stakeholders – employees, patients, referring physicians, suppliers and others – know what your hospital…
Multinationals like Microsoft, Coke or Nike have big budgets, and they can afford to include neuromarketing – using sophisticated tools that measure brain activity and physiological responses – in their market research programs. But the technology and expertise used in…