In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different…

How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges. In a world full of geopolitical tensions, economic uncertainties and rapidly changing technologies, B2B…

Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle  We recently watched a webinar with Alex Moyle over at The Growth Hub, where Moyle interviewed Showpad CEO Hendrik Isebaert on how…

Rising production costs are a reality you have to deal with as a B2B marketer, often as a result of increases in wages. The increase in costs challenges you to revise the prices of your services or products. But how…

Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B Veeva and Showpad are two well-known solutions for content management and sales enablement. Each of these platforms supports different aspects…

ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about it since then, and so far opinion seems divided. We wondered how the chatbot could be used in B2B digital…

Insights and tips from Peter Ostrow at Forrester  What do these turbulent times mean for sales enablement, and for sales enablement professionals? Peter Ostrow, VP and research director at Forrester, shared his insights in a webinar on “Sales Enablement in…

Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in healthcare, 77% of field content is “never or rarely used.” At the same time, companies are creating more and more…

Hashtags: everyone knows them, some use them, but few know how to use them as strategically as possible. In this article, we explain the added value of hashtags, and how to use them effectively in a B2B context.  Hashtags are…