Why do startups and scale-ups frequently turn to Living Stone? It's due to our open-mindedness, flexibility, and extensive experience in healthcare. These innovative companies possess profound knowledge and cutting-edge technologies but often struggle to communicate their advantages effectively to potential…
Why do startups and scale-ups frequently turn to Living Stone? It's due to our open-mindedness, flexibility, and extensive experience in healthcare. These innovative companies possess profound knowledge and cutting-edge technologies but often struggle to communicate their advantages effectively to potential…
In today's dynamic world, it’s essential for companies to not only build a strong brand, but also maintain a clear positioning in the market. Our innovative approach and deep expertise have helped many companies in healthcare, engineering and IT transform…
As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or…
Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in…
If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based), or a mix of both, chatbots are now ubiquitous across all types of websites. And this popularity is going…
The introduction of the ChatGPT chatbot by OpenAI (and its subsequent popularity) has triggered a host of questions about intellectual property and copyright ownership. A key question is: who owns the content that is created by ChatGPT? At this point…
In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different…
How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges. In a world full of geopolitical tensions, economic uncertainties and rapidly changing technologies, B2B…
Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle We recently watched a webinar with Alex Moyle over at The Growth Hub, where Moyle interviewed Showpad CEO Hendrik Isebaert on how…