That's right: next spring, Living Stone will pack its bags and head to the vibrant city of Ghent. But we’re not moving to just any location—we’re setting up at WATT The Health, a brand-new, health-focused business center and event space…
At Living Stone, we specialize in creating impactful, omnichannel customer reference marketing campaigns. A perfect example of our expertise is our work for Dobco, a healthcare tech company, to promote their PACSonWEB cloud-based medical imaging solution.
Why do startups and scale-ups frequently turn to Living Stone? It's due to our open-mindedness, flexibility, and extensive experience in healthcare. These innovative companies possess profound knowledge and cutting-edge technologies but often struggle to communicate their advantages effectively to potential…
Why do startups and scale-ups frequently turn to Living Stone? It's due to our open-mindedness, flexibility, and extensive experience in healthcare. These innovative companies possess profound knowledge and cutting-edge technologies but often struggle to communicate their advantages effectively to potential…
In today's dynamic world, it’s essential for companies to not only build a strong brand, but also maintain a clear positioning in the market. Our innovative approach and deep expertise have helped many companies in healthcare, engineering and IT transform…
As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or…
Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in…
If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based), or a mix of both, chatbots are now ubiquitous across all types of websites. And this popularity is going…
The introduction of the ChatGPT chatbot by OpenAI (and its subsequent popularity) has triggered a host of questions about intellectual property and copyright ownership. A key question is: who owns the content that is created by ChatGPT? At this point…
In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different…