Rising production costs are a reality you have to deal with as a B2B marketer, often as a result of increases in wages. The increase in costs challenges you to revise the prices of your services or products. But how…
Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B Veeva and Showpad are two well-known solutions for content management and sales enablement. Each of these platforms supports different aspects…
ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about it since then, and so far opinion seems divided. We wondered how the chatbot could be used in B2B digital…
Insights and tips from Peter Ostrow at Forrester What do these turbulent times mean for sales enablement, and for sales enablement professionals? Peter Ostrow, VP and research director at Forrester, shared his insights in a webinar on “Sales Enablement in…
Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in healthcare, 77% of field content is “never or rarely used.” At the same time, companies are creating more and more…
Hashtags: everyone knows them, some use them, but few know how to use them as strategically as possible. In this article, we explain the added value of hashtags, and how to use them effectively in a B2B context. Hashtags are…
We first started hearing about SEO in the 1990s, but the topic is still burning today. And that's not surprising, because the benefits of SEO are numerous, even with limited effort. Not convinced?Then take a moment and read more.
As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop and manage projects of all sizes, including regional, national and international marketing programs. During these 30 years we’ve also created…
The podcast, a contraction of iPod and broadcast, is far from new. This form of media first saw the light of day back in 2004. Back then it was available exclusively for Apple's iPod; now it’s gaining more and more…
