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Business story

The challenge

Create an innovative business story for Tobania with a compelling message that translated into a new identity with graphic standards, logo design and the like.

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Bedrijfsverhaal

Brand strategy

When going to market, the first step is to determine an innovative business story with a compelling message before delving into a new identity, graphic standards, logo design and the like. Once accepted by the decision-takers, that fundamental step will guide all supporting elements so they are cohesive with the common message.

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Living Stone researched and positioned Tobania’s values and culture in media tools that clearly showed we’re not just another traditional IT company. Their efforts were the foundation for everything that followed, from the distinctive logo to sharp messaging using digital B2B communications across multiple channels.

CEO

Nearly all appeared ‘stilted’ on-screen; not ideally suited to the aspect ratio of trim digital devices. The new company’s image had to break from that. It was designed for digital first: a name that represents a digital community rather than an ICT company, a color palette selected on-screen and translated to print inks afterwards, design formats fitted for lean digital publishing and an up-to-date, active strapline message.

Former Director

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

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