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Corporate B2B magazine

Vaillant

The challenge

Vaillant is the leading Belgian heating brand with an extensive national network of installers. Every year Vaillant publishes a corporate B2B magazine specifically for this target group. Living Stone was responsible for all copy, interviews, design, photography, video and the French translation of the magazine.

The magazine

The magazine is a combination of beautiful imagery and strong copy in a fresh visual identity. We ensured that all of Vaillant’s new products, functionalities and corporate objectives were once again beautifully displayed.

Strong reference stories

Together with a photographer and film crew, we went out to meet and discover people and projects. We turned these interesting meetings, conversations and images into strong reference stories for which we provided copy as well as beautiful image and video material.

A powerful combination

The power of print is still too often underestimated. However, in combination with a strong digital approach, you can achieve a lot. That is why we chose to work cross-media and lead readers to Vaillant’s website and YouTube channel via QR codes. Of course with utm-tracking to measure the success of all campaigns and to keep track of how often the videos were viewed.

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

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