Umbrella brand

Exalta

The challenge

Create a strong new umbrella brand for the new entity resulting from the merger of five individual organizations, comprising seven residential centers spread over West Flanders and East Flanders, without losing the uniqueness and esteem of the original institutions, and communicating the new identity internally and externally.

BrandingHealthcare marketingMarketing strategy
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Strategic consulting

Living Stone held a series of listening sessions with key people inside and outside the organization. The purpose was to map out the perception of the existing entities.

Branding, logo, strapline, visual identity

The new logo was designed in a perfectly balanced color combination composed of soft, soothing calming tones of orange (balance, a striving for joy in life) and blue (trust, clear communication and reliability).

Wondering why creating a strong brand is so important?

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Storytelling

Living Stone recommended building a positive narrative that focused on the ambitions of the new group.

umbrella brand ; living stone

Living Stone gladly accepted the challenge. Having more than 30 years of experience in healthcare marketing significantly played to their advantage to define a fluent course and achieve a nicely balanced concept: Exalta.

We chose Living Stone because this bureau was warmly recommended by other parties within our sector, and because they were able to present relevant, qualitative references.

General Director of Residential Center
Sint-Jozef vzw

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

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