Branding & Positioning – Healthcare

Exalta

The challenge

Create a strong new umbrella brand for the new entity resulting from the merger of five individual organizations consisting of seven residential centers spread across West and East Flanders. Without losing the individuality and appreciation of the original institutions. Communicate the new identity both internally and externally.

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Strategic Advice

Living Stone held a series of listening sessions with key people inside and outside the organization. The goal was to survey perceptions of existing entities.

Branding, logo, strapline, visual identity

The new logo was designed in a perfectly balanced color combination consisting of soft, calm shades of orange (balance, striving for joy in life) and blue (confidence, clear communication and reliability).

Storytelling

Living Stone built a positive narrative centered on the new group’s ambitions.

Living Stone gladly accepted the challenge. More than 30 years of experience in healthcare marketing played significantly into our hands to chart a smooth course and arrive at a beautifully balanced concept: Exalta.

We chose Living Stone because this agency was highly recommended by others within our industry, and because they were able to provide relevant, quality references.

CEO Care Home
Sint-Jozef vzw

TESTIMONIAL /
Amplifon

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Amplifon

TESTIMONIAL /
ORSI Academy

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

ORSI Academy

TESTIMONIAL /
Nexans

I just have to say that you and your team at Living Stone are absolute rock stars!! What you’ve churned out in the past six weeks is astounding!

Nexans

TESTIMONIAL /
Roche

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect choice as a marketing partner.

Roche

TESTIMONIAL /
Alcon

Living Stone makes sure that we have a good plan to start out with, and for me that’s very important. They make sure that all the content aligns with our messaging and objectives.

Alcon

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