A multilingual product launch and content campaign
Living Stone devised an advertising/content campaign, and researched and evaluated the platforms available to reach audiences for each country, including China, South Korea and India.
Conscientious project management
The campaign was organized in three waves: Wave 1 featured an infographic created by Living Stone on safeguarding the sterility of aseptic processes; Wave 2 featured a product video and brochure on the SCD IIB; and Wave 3 featured a customer testimonial.
Living Stone provided all copy, design and translation for the multi-language campaign, which included landing pages, email copy, and social media content.
The collaboration with Living Stone ensured one interface to coordinate all aspects of the program, in all languages, towards all target audiences, thanks to Living Stone’s worldwide network of experts.