Print marketing to increase awareness
Living Stone created an awareness strategy and suite of appealing tools, with the goal to roll out the program quickly along all channels, creating a continuous information flow.
Investigating the target audience
Living Stone created awareness online with a comprehensive marketing campaign. Starting with keyword research and investigating the target audience, Living Stone identified where and how to reach the targets, offline as well as via online media.
Social Media Campaign
The campaign included an interactive blog, social media posts and Google displays and search campaigns. Content included key information about dengue, as well as testimonials from travelers who acquired dengue during their trips and the consequences, to share what the outcomes might be if infected with dengue.
The travel suitcase
For travel clinics, Living Stone developed a travel suitcase, containing key information and communication materials, including flyers and posters, and other POS materials for clinics to help raise awareness among their visitors.