Go-to-market strategy for companies ready to grow Go-to-market

A strong product or clear growth ambition is only the beginning. Your go-to-market strategy determines which customers to target, which value proposition will resonate and how to move from strategy to market entry, launch and activation.

Living Stone helps companies sharpen those choices and turn them into action. From initial analysis to launch and activation, we work alongside your team to create focus, maintain momentum and build an approach that fits your organisation and your market.

What we deliver Our approach

Market and competitive analysis

We assess how your company is positioned in the market today, which customers you are reaching and how your message is perceived.

By looking at your current marketing approach, target audiences, messaging and commercial priorities, we identify strengths, gaps and opportunities for growth. This gives you a clear starting point for your go-to-market strategy.

Strategy & planning

We turn those insights into a focused go-to-market plan with clear priorities, target audiences, value propositions, messaging, channels and actions.

Together, we build a realistic roadmap that supports your business objectives, available resources and growth ambitions. Where needed, we also sharpen your positioning and brand strategy so that your offer is clear and relevant to the market.

Customer listening sessions

A strong go-to-market strategy is grounded in what customers and stakeholders actually value.

Through customer listening sessions and market research, we explore how customers, employees and other stakeholders perceive your organisation, offering and messaging. We translate those insights into practical improvements to your positioning, customer value proposition and go-to-market approach.

Launch & activation

The real impact comes when strategy is turned into action.

We help translate your go-to-market plan into communication, campaigns, content and activation. Where relevant, we also connect the strategy to sales enablement, helping your commercial teams use the right messages and content in customer conversations.

This keeps strategy and execution aligned, from initial market entry or product launch to further commercial growth.

Want to see how this works in practice? Discover how we supported ORBIS by Dedalus with the launch of its EPR solution.

Ready to sharpen your go-to-market strategy?

Whether you are launching a new offer, entering a new market or looking to bring more structure to your commercial approach, we can help you determine where you stand today and what needs to happen next.

Let’s turn your growth ambitions into a go-to-market plan that works in practice.

Frequently asked questions about go-to-market strategy FAQ

What is a go-to-market (GTM) strategy?

A go-to-market strategy, often abbreviated as GTM strategy, defines how a company will bring a product, service or solution to a specific market and reach the right customers. It typically covers the target audience, customer needs, value proposition, positioning, messaging, channels, commercial approach and launch activities.

When do you need a go-to-market strategy?

A go-to-market strategy is especially useful when launching a new product or service, entering a new market, targeting a new customer segment or expanding internationally. It can also help when an existing commercial approach is no longer generating the expected results.

What does a go-to-market strategy include?

A strong go-to-market strategy combines market and customer insights with clear choices around target audiences, positioning, value proposition, key messages, channels, sales and marketing activities and priorities for execution.

It should also take the organisation’s commercial objectives, resources and market context into account so that the strategy can realistically be implemented.

Why is a marketing audit important for go-to-market planning?

A marketing audit provides a clear picture of how your current marketing and commercial approach is performing. It helps identify who you are reaching, how your proposition is perceived and where gaps or opportunities exist.

Those insights provide a stronger foundation for decisions about positioning, target audiences, messaging and market activation.

How does Living Stone support go-to-market strategy?

Living Stone combines strategic insight with hands-on execution. We assess your current position, gather customer and market insights, define priorities and translate them into a practical go-to-market plan.

We can then support the execution through positioning, messaging, content, campaigns, sales enablement and market activation.

Can Living Stone support international go-to-market strategies?

Yes. We support companies with market entry, launches and campaigns across different countries and languages.

International go-to-market is not simply a matter of translating existing materials. Target audiences, market dynamics, stakeholder expectations and the proof customers need can differ between regions. We help adapt the approach while keeping the overall strategy and brand consistent.

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The Living Stone team really takes the time to understand their clients and products. This translates not only into outstanding content, but also into strong results.

Stephanie

Head of Marketing

I enjoy working with Living Stone because they have in-depth knowledge of the sector and understand the client’s needs well, translating them effectively.

Julie

Commercial Executive

We have been working with Living Stone for over 20 years. They provided our communications with a professional framework, while respecting our individuality and wishes. Regular consultations enabled us to evaluate, adjust and develop a clear strategy. Living Stone always monitored the quality of the content and helped us avoid communication slipping into commercial propaganda. The close collaboration created a bond of trust, so we did not feel like just another customer, but truly heard and guided. The solid and professional image of our hospital is largely thanks to Living Stone.

Hans

Algemeen Directeur

At Vaillant, we have been working with Living Stone for years on our press releases, newsletters and the trade journal Celsius. This collaboration always runs very smoothly and professionally. Bart is a copywriter who really immerses himself in our technical subject matter and knows how to express complex topics in a clear and accessible way. His interviews are always well prepared and Living Stone’s texts are of a consistently high quality. A reliable partner we can count on.

Lobke

Communication Specialist

Collaborating with Living Stone was smooth and professional from the start. They quickly understood our needs, listened carefully throughout the creative process, and delivered exactly what was expected. Their proactive approach, attention to detail, and clear communication made them a reliable and trusted partner. We’re very pleased with the results and highly recommend their services.

Berra

Communications Specialist

From the moment I started working with Living Stone a few years ago, I just knew it was the right fit. I felt heard and cared for and that feeling hasn’t changed. They show up, especially when things get hard or messy. They consistently meet deadlines, bring creative ideas that help us get unstuck, and keep things moving forward with calmness.

What really sets them apart is how they work. They ask thoughtful questions, genuinely listen, and adapt to what we actually need. It feels like we’re building something together, not just checking boxes.

I also appreciate the personal touch. They’re present, steady, and fully engaged, not just technically reliable, but emotionally attuned too. That kind of smart, flexible, quietly dependable partnership is rare and I’m grateful for it.

Bahar

Global Segment Marketing & Communications Manager

Top notch service and quality. Living Stone always delivers digital content that HCP’s want to interact with.

Thibault

Customer Excellence and Digital Marketing Lead

Living Stone is a great partner—solid project management and clear communication every step of the way as they support us to reinforce our market position.

Juliet

Senior Marketing Manager

Living Stone is a company that exudes confidence and professionalism and yet is still very approachable and pleasant to work with.

Julie

Head of Open Innovation and Partnerships

The agency designed a top-class logo for my proptech start-up, along with an attractive interface for my website with an e-commerce section. They quickly understood my business and the quality requirements.

Bart

Founder

I have worked with Living Stone on multiple projects over the past seven years ranging from voice of customer research for a next-gen medical device launch as well as implementing and executing a content and digital strategy for healthcare IT and Saas products. They have a strong knowledge in multi- and omnichannel marketing as well as developing traditional and non-traditional content. I greatly appreciate their sense of urgency, transparent communication, and that they think along with you.

Stephanie

Head of Marketing

A highly responsive agency that acts fast to support us. Living Stone has customer satisfaction as their number 1 priority!

Alain

Chief Commercial Officer

Excellent experience—Living Stone helps us create cost-effective marketing that gets results as we are scaling up.

Nicolaas

CEO & Co-founder

Always great to work with—flexible, professional, and a pleasure to collaborate with in our search for new ways to engage with the different audiences in healthcare.

Jamie

Global Brand Communications Manager

There are very few agencies with such extensive knowledge of medical marketing communication. Moreover, Living Stone knows key opinion leaders in every sector of the medical world, and all those relationships generate even more valuable connections.

Amplifon

I just have to say that you and your team are absolute rock stars! What you’ve produced over the past six weeks is amazing!

Nexans

Living Stone makes sure we have a solid plan to start with, which is very important to me. They ensure that all content is aligned with our message and objectives.

Alcon

A brand is like a river: always recognizable, yet constantly changing. Align your brand with the evolving world of your customers and take them where they want to be.

Nexans

Living Stone supported ORSI by combining survey results with in-depth market knowledge to create a visual identity that was spot-on and firmly rooted in ORSI’s reality.

ORSI Academy

Living Stone’s unique mix of strategic marketing skills, change management experience, IT knowledge, and healthcare expertise made them the perfect choice as a marketing partner.

Roche

Voor innovatieve bedrijven in de medische en industriële sector leveren we een sterke marktpositie en snellere adoptie van oplossingen…

Bart Verduyn

Managing Partner Living Stone

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Branding & Positioning

Today, brands are no longer built solely by companies, but also by their customers. Every experience, every story, shapes how people perceive your brand. This calls for a brand strategy that is meaningful, resonates with your audience, and evolves with your market.

Customer Reference Marketing

Customer stories are your strongest marketing asset. They show how your product or solution adds value in real life. They lend credibility to your message, inspire trust, and bring new customers closer to a decision.

Employer Branding

Your employer brand is shaped not only by what you say, but also by what employees and candidates share about you. In competitive labor markets, that story is crucial. It determines whether talent is attracted to you, feels engaged, and stays.

Go-to-market

A good product is just the beginning. The way you bring it to market determines whether your target audience sees it, understands it, and wants it. Your go-to-market strategy defines who you’re targeting, how you’ll reach them, and how you’ll convert their interest into revenue.

Healthcare Marketing

In healthcare, trust is everything. You earn it with stories, experiences, and solutions that are truly relevant to clinical practice and patient outcomes.

Sales Enablement

In every market, your sales team is the front line of your brand. Their conversations, presentations, and follow-ups often determine how customers experience you. At a time when customers are increasingly well-informed, your sales team needs to do more than just explain products: they need to add value.