Branding, logo, strapline, visual identity
The logo was designed to reflect hyper modernity while being confidently recognizable. It evokes speed, power and dynamics with the combination of rounded and square corners. The strapline works for TRAXIAL in two ways: it asserts its position as the leader in axial flux technology, and it’s an incitement to stakeholders, inviting them to explore the advantages of this technology, with full confidence in the company and its offering.
We developed a fully responsive website catering to digital native engineers. The website is a deep dive into TRAXIAL’S story, technology and products.